Dot.Cy Concludes Major CRM Project for Etisalat

30 April, 17

Dot.Cy is pleased to announce the successful completion of Dynamics CRM for Etisalat’s Enterprise & Government operations implementation!

The new system, dubbed Business Customer Relationship Management (BCRM), was ideated to expand, across several phased releases, the telecom giant’s now four-year-old CRM for Sales Force Automation (SFA) – a solution also implemented by Dot.Cy to overhaul the company’s operations on the Consumer and SMB fronts.

BCRM enlarges the scope of SFA by ambitiously including the telecom giant’s Enterprise and Government operations in synchrony with the pre-existing solution, covering needs encompassing Customer Service, Sales, Marketing, Automated Order Provisioning, and Product and Order Management, and includes a Mobility solution as well as a Channel Partner Portal.

As a testament to its early success, more than the 1,500 professionals using the then-current release of the system throughout 2016 were able to reach over 100,000 closed orders and manage over 80,000 support tickets.

Etisalat is the Middle East's leading telecommunications operator and one of the largest corporations in the six Arab countries of the Gulf Cooperation Council.
Dot.Cy is honored to have been on the front line, leading the charge in its strategic paradigm shift, and is grateful to have developed such a symbiotic relationship with the company.

On this note, Dot.Cy remains eager to see the beneficial effects of the implementation continue to flourish down the road.


  • 28th October Avenue No. 1
    Engomi Business Center
    Block C, Office 106
    2414 Engomi, Nicosia, Cyprus
  • +357 22 444080

Middle East and the Gulf

  • 10th Floor, Swiss Tower
    Cluster Y, Jumeirah Lakes Towers
    P.O. Box 643718
    Dubai, United Arab Emirates
  • +971 4 278 9610

About Dot.Cy

Dot.Cy, a Microsoft Gold Partner in Dynamics CRM, was founded in 1999. Since then, Dot.Cy has been providing business solutions in Cyprus, the Middle East, and the Gulf using Microsoft platforms and technologies.

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