11 January, 11
Atheeb Telecom (operating under the trade name GO), a leading telecommunication services provider with headquarters in Riyadh, Saudi Arabia, has selected Dynamics CRM 2011 as the platform for building its CRM strategy and vision. The implementation has been awarded jointly to Dot.Cy and Wipro. The implementation will cover the sales, customer service, and marketing needs of the organization and will be integrated with the OSS and BSS stacks which are already in place at Atheeb.
Experlogix award-winning product catalogue and product configurator, build as an extension of Dynamics CRM, will be implemented at Atheeb to provide unmatched product configurator flexibility and reduced "time to market" for new products.
GO is the key Brand of Etihad Atheeb Telecom Company, the leading Cloud Telecommunications Operator in the Middle East.
With more than 150 thousand customers, GO covers voice services and broadband internet services in 11 cities in Saudi Arabia. Partnering with Batelco, a key regional Telecom Operator and major shareholder, has added to Atheeb’s strength in terms of seconded resource and industry knowledge.
On 5 April 2009, GO received a license officially from the Communication and Information Technology Commission (CITC) after completing all the license issuance requirements. GO Telecom also acquired 2 x 28 MHz of spectrum in the 3.5GHz frequency band across 13 regional divisions of the Kingdom of Saudi Arabia, valued at 520 million Saudi Riyals in addition to a license for advanced fixed telephone lines amounting up to 5 million Saudi Riyals.
The company is the second fixed telecommunication licensed operator (Nomadic) in the Kingdom of Saudi Arabia. Under the scope of its license, valid for a period of 25 years, the company is allowed to establish and operate a facilities-based public fixed telecommunications network including international gateways and to provide fixed line communication services at the local, national and international levels.